Roles: Videographer, Editor, Animator.

Description: This was a collaborative project in which I worked with an art director, copywriters and designers to bring this campaign to life. We were tasked with creating 3 adverts launching the new Domestos' product. I was provided with a story board which had the messaging and visual direction for this advert. This was a fun project as I worked with a cast and given some creative freedom. I chose to shoot this advert using a Sony A7RIII and a Ronin Gimbal because this advert was only intended for digital content.

One of the unforeseen challenges I had on this project was the animation of the microscopic germs that this product eradicates. The client was extremely strict in wanting the correct germs to be featured in this advert. Theres a fine line between what germs Domestos eliminates and COVID-19 is apparently not one of them. lol